Pelaksanaan tanggal 11-12 Desember 2008 di Hotel Grand Preanger, Bandung
The fact is that you may have a great product, but if competitors set ridiculously low prices, customers are going to value your product less.
(Rafi Mohammed, The Art of Pricing, 2006)Untuk memenangkan kompetisi, operator berusaha menurunkan harga, sehingga memicu operator lain untuk ikut menurunkan harganya. Hal ini membuat harga terus menurun secara kontinu. Tren seperti ini menyebabkan pendapatan operator semakin berkurang, bahkan merugi.
(Rob Mattison, The Telco Churn Management Handbook)
Bagaimana framework pricing by value?
Bagaimana paradigma lama: labor theory of value?
Bagaimana paradigma baru: subjective theory of value?
Sudahkah layanan di indonesia menggunakan pricing by value? Bagaimana trend anggaran layanan voice?
Bagaimana pendapat mengenai harga Voice, Celuller & PSTN?
Bagaimana anggaran internet/bulan (dari total pelanggan high speed internet)?
Bagaimana proses value decoder?
Bagaimana menggabungkan elemen–elemen untuk memberikan value proposition ke pelanggan?
Bagaimana atribut membedakan produk/layanan dan mempengaruhi penilaian pelanggan?
Bagaimana trend dan isu regulasi terkait dengan PRICE WAR?
Schedule
| Thursday, December 11, 2008 | ||
| 11.45 – 12.00 | Morning Coffee/Tea & Registration | |
| 12.00 – 13.00 | Prayer & Luncheon | |
| 13.00 – 15.00 | Keynote Speech: PRICE WAR in Global and Indonesia Telecommunication Market 2008 : How Low Can You Go? | |
| 15.00 – 15.15 | Afternoon Coffee Break | |
| 15.15 – 16.45 | Voice of Indonesia Market: Telecommunication Services Cost & Price (Based on SHARING VISION Market Survey 2006-2008) | |
| Friday, December 12, 2008 | ||
| 08.00 – 09.30 | The New Paradigm of Pricing in The Age of PRICE WAR: Pricing for Value | |
| 09.30 – 10.00 | Morning Coffee Break | |
| 10.00 – 11.30 | The New Methodology and Tool for Pricing: Pricing for Value | |
| 11.30 – 13.30 | Prayer and Luncheon | |
| 13.30 – 15.00 | Workgroup & Discussion: Isu Regulasi Terkait dengan PRICE WAR | |
| 15.00 – 15.15 | Penutup | |
